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We have done informal investigations into this, and we find that there are as many ways that families engage with these books as there are families. We haven’t found any relationship with family demographics.  In developing the books, our emphasis was on ensuring that the characters seemed like familiar kids with realistic social and emotional lives—kids that others could relate to, just as they do in any story. We wanted to feature “regular” kids: not math geniuses or kids who love math, but normal kids who are strong mathematical thinkers. We also ensured that the illustrations captured the important aspects of the story and math, so if those in the family were not strong readers in English or Spanish, they could still follow the narrative arc as well as the math. While we’ve gotten very positive feedback from parents (and educations and librarians) about the math information and activities at the back of each book, we’ve heard just as much about the emotional resonance of the stories. For some families, that’s the most important part, and the math comes in as a secondary element. As far as expanding on their own experiences and ideas, from the math side, the books reify the kind of mathematical thinking kids do in their daily lives–getting it out their on the page, so families can talk about it. We also hear that families value the “casual diversity” in the books: for instance, we show Brazilian-American (and Cherokee, and Indian-American/Black, and …) kids just going about their daily lives being kids and as part of that, thinking mathematically. We like also to highlight the fact that the authors and illustrators are also people of color. And that, for some families, is a huge draw!