TERC and Girl Scouts Collaborate on New Energy Conservation Badge Program

February 9, 2009

FOR IMMEDIATE RELEASE

Contact:
communications@terc.edu
617.873.9600

CAMBRIDGE, MA–TERC in partnership with the Girl Scouts of Eastern Massachusetts and 360KID (a children’s media company) is spearheading the Girls’ Energy Conservation Corps (GECCo), an innovative new media project that engages girls ages 8-11 in energy conservation activities. GECCo is TERC’s latest citizen science project to capitalize on the social networking skills of Generation Z youngsters as mechanisms for participation in informal STEM activities to promote environmental action.

“The unique aspect of this project is that it focuses on initiating behavioral changes in girls that will prompt them to make energy conservation part of their daily lives and their futures,” says Dr. Gilly Puttick, PI for the project. GECCo girls will collaborate in Girl Scout settings and across web forums to design online games, create informational videos, and perform real world energy audits related to tracking energy use among themselves and their peers, families, and neighbors. The project will reach 5,500 girls who will earn “Energy Detective” badges through conservation activities and become leaders in their communities.

GECCo is funded by the National Science Foundation.